Our Story

Hi, I'm Jooby!

From crocheting to swimming to bullet journaling, I explored many different hobbies prior to finding jewelry making. I came across my first handmade necklace last summer and fell in love with the repetitive yet flexible nature of the craft! While the learning curve was steep, I fell in love with the process of learning a less saturated skill- There were no in depth tutorials to guide me in my exploration of jewelry making at the time, which is why I utilized my love for content creation to build a social media platform highlighting my creating process. I was met with many questions and requests for tutorials, which I realized that I had a passion for creating!! I soon realized that JoobyRumi has the potential to be more than just an online shop; I saw it being a unique experience, gift, and luxury suitable for anyone and everyone!

During my sophomore year at the University of Michigan, I hosted jewelry classes, pop ups, and developed a luxury jewelry kit with the ambition of making JoobyRumi a catalyst for empowerment of small business owners. Throughout the year I was able to implement the data that I collected from these events to revamp JoobyRumi into what it is today! I hope that JoobyRumi will teach people the value of handcrafted goods and provide an experience that will be shared by not just Creatives, but all people ᡣ𐭩